Brands are also pursuing social because search engines are paying attention to social signals.
This leads to two important questions:
- Do social signals matter to search? The simple answer is yes.
- How important are social signals in search? This is the burning question many are attempting to answer.
Google and Social SignalsGoogle launched “social search” in 2009. Although Google's Distinguished Engineer Matt Cutts hasn't written about social signals as part of Google Plus Your World since January 2012, there is evidence that Google is paying close attention to social signals, on and off Google properties (Google+, YouTube, etc.).
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