Sunday, December 9, 2012

Best Practices for Building Your 2013 Enterprise SEO Campaign

2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.

We're in an industry that is now 15 years old and growing rapidly. SEO is forecast to be a $2.2 billion industry, according to the Forrester U.S. Interactive Marketing Forecast 2011 to 2016.

The growth and importance of SEO and the fusion of search, site, and social fueled by advancement and integration of technology brings opportunity to scale our search and integrated marketed efforts to best effect for the best results. Here are some tips and a process that will help you build and, most importantly, scale your SEO campaigns in 2013.

 Best Practices for Building Your 2013 Enterprise SEO Campaign

What is Enterprise SEO?

A common misconception about enterprise SEO is that it is directly related to company size. Many companies and large brands with complex infrastructures, multi departments, multiple site and multiple products are well suited to enterprise SEO. However, small companies that manage large and multiple sites also use enterprise SEO.

Enterprise SEO involves managing search and social campaigns holistically using a suite of integrated tools that include monetary, productivity, and relationship management type solutions. From a technological perspective – it is a platform of integrated tools and features.

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